Guitar Hero print

We branded GameStop as an expert video game retailer that empowers gamers. "Power to the Players"

Part of empowering players is the pre-order incentive, gamers who reserve unreleased games at GameStop earn exclusive in-game benefits.

We made a bunch of similar ads, but I like to highlight this one because:

A) We did this ad within weeks of building the new brand guidelines, (which encourage minimal copy and isolated images on rich black). In addition to the message, we were tasked with inserting the names of 85 bands into the ad. This solve did so without blatantly breaking the brand-new brand guidelines.

B) I wrote the headline.

Geo-Fenced Tag

Players opt-in to a geo-fenced game of tag. They're anonymous to each other, but but are alerted to the number and proximity of other players in their vicinity.

Player X receives a prize-code on their mobile. They must carry that code into GameStop to win. However, if player X gets too close to player Y, or player Y tracks down and 'tags' player X, she 'steals' the prize-code and the chance to win.

Holiday hint stickers

Not very discreet hints that gamers can slip to potential gift-givers (who may be video game illiterate) about what they really want for the holidays.

GameStop chalk outlines

"Chalk outlines" of video game villains are pressure-washer stencilled into sidewalks and parking lots near GameStop locations.