http://www.jonathanhesser.com/gamestop daily 0.75 2024-02-13 https://images.squarespace-cdn.com/content/v1/5259fef7e4b0cb8571527f49/1536552995259-EZ8G336Y4M23JKPQ5VDZ/gamestop-logo.jpg GameStop https://images.squarespace-cdn.com/content/v1/5259fef7e4b0cb8571527f49/1536552995259-EZ8G336Y4M23JKPQ5VDZ/gamestop-logo.jpg GameStop https://images.squarespace-cdn.com/content/v1/5259fef7e4b0cb8571527f49/1393823370232-MEITBQFHMZEOTE03J7GQ/GMS-Guitar-Hero_Paste.png GameStop - Guitar Hero print We branded GameStop as an expert video game retailer that empowers gamers. "Power to the Players" Part of empowering players is the pre-order incentive, gamers who reserve unreleased games at GameStop earn exclusive in-game benefits. We made a bunch of similar ads, but I like to highlight this one because: A) We did this ad within weeks of building the new brand guidelines, (which encourage minimal copy and isolated images on rich black). In addition to the message, we were tasked with inserting the names of 85 bands into the ad. This solve did so without blatantly breaking the brand-new brand guidelines. B) I wrote the headline. https://images.squarespace-cdn.com/content/v1/5259fef7e4b0cb8571527f49/1536552959325-VMWKU32AOUAUKYEOPJ8P/gamestop-logo.jpg GameStop https://images.squarespace-cdn.com/content/v1/5259fef7e4b0cb8571527f49/1404200177068-0TXMTFV5N6N1ODZES7Y9/GameStopTAG.png GameStop - Geo-Fenced Tag Players opt-in to a geo-fenced game of tag. They're anonymous to each other, but but are alerted to the number and proximity of other players in their vicinity. Player X receives a prize-code on their mobile. They must carry that code into GameStop to win. However, if player X gets too close to player Y, or player Y tracks down and 'tags' player X, she 'steals' the prize-code and the chance to win. https://images.squarespace-cdn.com/content/v1/5259fef7e4b0cb8571527f49/1536553023132-AWN5N8PV9ZJD3G2RZO8E/Hintsticker.png GameStop - Holiday hint stickers Not very discreet hints that gamers can slip to potential gift-givers (who may be video game illiterate) about what they really want for the holidays. https://images.squarespace-cdn.com/content/v1/5259fef7e4b0cb8571527f49/1393823370325-73LPPQR7URIK69CV77E1/GS_orc.png GameStop - GameStop chalk outlines "Chalk outlines" of video game villains are pressure-washer stencilled into sidewalks and parking lots near GameStop locations.   http://www.jonathanhesser.com/garfield-group-self-promotion daily 0.75 2014-06-23 https://images.squarespace-cdn.com/content/v1/5259fef7e4b0cb8571527f49/1393823553755-W8M7TEYDSWYU863IGKVS/BB_Boxes_open.jpg Garfield Group Self Promotion https://images.squarespace-cdn.com/content/v1/5259fef7e4b0cb8571527f49/1393823553755-W8M7TEYDSWYU863IGKVS/BB_Boxes_open.jpg Garfield Group Self Promotion https://images.squarespace-cdn.com/content/v1/5259fef7e4b0cb8571527f49/1393823645330-DMMB0L4E6S8BG3BF5DKY/BB_necklace_open.jpg Garfield Group Self Promotion https://images.squarespace-cdn.com/content/v1/5259fef7e4b0cb8571527f49/1393823648719-A45TUTQSVMY1K6NS0DX1/BB_necklace_open3.jpg Garfield Group Self Promotion https://images.squarespace-cdn.com/content/v1/5259fef7e4b0cb8571527f49/1393824521652-W8BCRC9EA2BK08WL8K3X/BB_Bracelet_open2.jpg Garfield Group Self Promotion https://images.squarespace-cdn.com/content/v1/5259fef7e4b0cb8571527f49/1393823652796-8LTURY4G6G36ZYER8OXB/BB_ring_open.jpg Garfield Group Self Promotion https://images.squarespace-cdn.com/content/v1/5259fef7e4b0cb8571527f49/1403503519847-7EKTPLSDJ7B4PC6GPW1N/BB_Boxes_ribbon_W.jpg Garfield Group Self Promotion http://www.jonathanhesser.com/growing-solutions daily 0.75 2014-06-23 https://images.squarespace-cdn.com/content/v1/5259fef7e4b0cb8571527f49/1394392020652-7DZZJMQTXWFQLUUYFYI0/growsolutions_Page_4.jpg Growing Solutions https://images.squarespace-cdn.com/content/v1/5259fef7e4b0cb8571527f49/1394392020652-7DZZJMQTXWFQLUUYFYI0/growsolutions_Page_4.jpg Growing Solutions https://images.squarespace-cdn.com/content/v1/5259fef7e4b0cb8571527f49/1394392019236-U6L2CEA62UZ61LXSMFWZ/growsolutions_Page_3.jpg Growing Solutions https://images.squarespace-cdn.com/content/v1/5259fef7e4b0cb8571527f49/1394392013854-4RHSN4UXNCQFX4DPDJ0P/growsolutions_Page_2.jpg Growing Solutions https://images.squarespace-cdn.com/content/v1/5259fef7e4b0cb8571527f49/1394392022736-AVLVFXWUEXDBME0HLEWO/growsolutions_Page_5.jpg Growing Solutions https://images.squarespace-cdn.com/content/v1/5259fef7e4b0cb8571527f49/1394392013939-R5V3VI9IXH7FEVQ61TES/growsolutions_Page_1.jpg Growing Solutions https://images.squarespace-cdn.com/content/v1/5259fef7e4b0cb8571527f49/1394000006605-716S0MJYBYAZWUK7RR1A/lets+grow+solutions+brochure+13.jpg Growing Solutions - Growing Solutions Booklet http://www.jonathanhesser.com/home daily 1.0 2025-07-28 https://images.squarespace-cdn.com/content/v1/5259fef7e4b0cb8571527f49/1527463425070-VGRSYBJUIJUCSKFK4JQ4/CAT-BLENDER.jpg Jonathan Hesser — Art Direction https://images.squarespace-cdn.com/content/v1/5259fef7e4b0cb8571527f49/1527569765938-MXCZGVQNMIIMANBLPVD1/BASF-site.jpg Jonathan Hesser — Art Direction https://images.squarespace-cdn.com/content/v1/5259fef7e4b0cb8571527f49/1525327431319-R766WBZBGJAX3S1CMWU2/FrenchBroad-Twitter_cover-static.jpg Jonathan Hesser — Art Direction https://images.squarespace-cdn.com/content/v1/5259fef7e4b0cb8571527f49/1528667073971-02V28236CC37UX0SFWZF/GMS-08-0033_Guitar+Her_opt.jpeg Jonathan Hesser — Art Direction https://images.squarespace-cdn.com/content/v1/5259fef7e4b0cb8571527f49/1623268302278-09Y1M4IJA2ZXQMK5UASN/Jh.jpg Jonathan Hesser — Art Direction https://images.squarespace-cdn.com/content/v1/5259fef7e4b0cb8571527f49/1527568380706-USQYZSS2H74B81XFBQY1/HondaJet+OTWEM+Site.png Jonathan Hesser — Art Direction https://images.squarespace-cdn.com/content/v1/5259fef7e4b0cb8571527f49/1527568884811-Z35QEVDYVNP5QMYJ1FIG/gaz-girl-screen.jpg Jonathan Hesser — Art Direction https://images.squarespace-cdn.com/content/v1/5259fef7e4b0cb8571527f49/1636648319144-PULACJ36TYE4RU7671Z5/Screen+Shot+2021-11-11+at+11.09.23+AM.png Jonathan Hesser — Art Direction https://images.squarespace-cdn.com/content/v1/5259fef7e4b0cb8571527f49/1537942147264-B6YJLT2TMY8Q90610IMX/Maybe1.jpg Jonathan Hesser — Art Direction https://images.squarespace-cdn.com/content/v1/5259fef7e4b0cb8571527f49/1607572774574-PQFMCS2IYXX7IWQQ53TX/because-dogs-5.png Jonathan Hesser — Art Direction https://images.squarespace-cdn.com/content/v1/5259fef7e4b0cb8571527f49/1643946021390-71NYJGTOOFBVIOWLSRWT/image-asset.png Jonathan Hesser — Art Direction - Power to the foot-pound https://images.squarespace-cdn.com/content/v1/5259fef7e4b0cb8571527f49/1525672227222-0C0OPM1RW3E1R8UL5DEL/treadsmart_road_COMP-1.png Jonathan Hesser — Art Direction - Pepboys Tire Wall Monitor https://images.squarespace-cdn.com/content/v1/5259fef7e4b0cb8571527f49/1528668126698-DXTAHGJ4EKF1JU88X1GT/ZWINB1-GEN-13-01298+Auntie+Annes+ALL+FINAL_Page_01.jpg Jonathan Hesser — Art Direction https://images.squarespace-cdn.com/content/v1/5259fef7e4b0cb8571527f49/1707790613637-7Z60ZKBZLSYDLJUBDXWF/Channellock_USA__Page_5.jpg Jonathan Hesser — Art Direction https://images.squarespace-cdn.com/content/v1/5259fef7e4b0cb8571527f49/1538632793800-QMFM38IOIMUTQT1GVQ2K/FrenchBroadRiverBrewery.jpg Jonathan Hesser — Art Direction https://images.squarespace-cdn.com/content/v1/5259fef7e4b0cb8571527f49/4a7f3dd9-1110-472c-a6e1-ad57eec02550/flag.jpg Jonathan Hesser — Art Direction https://images.squarespace-cdn.com/content/v1/5259fef7e4b0cb8571527f49/1753720358857-Z8696D390GXIKNTFP3JC/CHAN-pin.png Jonathan Hesser — Art Direction https://images.squarespace-cdn.com/content/v1/5259fef7e4b0cb8571527f49/1753720366077-YT1NX917352EA67PMB3N/white-hat-flg_CHAN.jpg Jonathan Hesser — Art Direction https://images.squarespace-cdn.com/content/v1/5259fef7e4b0cb8571527f49/560a64bd-118d-4918-a3b4-1cfa824d83a9/23-CHAN-0300-In-Store-Displays_02-SideStack.jpg Jonathan Hesser — Art Direction - Make it stand out In-Store Display https://images.squarespace-cdn.com/content/v1/5259fef7e4b0cb8571527f49/65d82aca-ed9b-4f8b-8c81-e93e1eee52cf/straight+outta+meadville.jpg Jonathan Hesser — Art Direction - Make it stand out Internal Swag. (Most Channellock tools are forged in Meadville, PA) https://images.squarespace-cdn.com/content/v1/5259fef7e4b0cb8571527f49/1709769889828-531T7HPVXAV8B9ZI8DTH/x-mas_paper.jpg Jonathan Hesser — Art Direction - Make it stand out Wrapping paper used in promotions and influencer unboxing videos https://images.squarespace-cdn.com/content/v1/5259fef7e4b0cb8571527f49/56741cbb-7d63-4829-8d2d-1e2e6ba236d8/CHAN-Meadville-made.png Jonathan Hesser — Art Direction - Make it stand out Billboard outside Channellock’s https://images.squarespace-cdn.com/content/v1/5259fef7e4b0cb8571527f49/1709768130068-4Z3QOLVD3ZKDDKJCSRVG/CL_DRIVER_PRYBAR_FLAG.jpg Jonathan Hesser — Art Direction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5259fef7e4b0cb8571527f49/1753681927812-GMW3Y6PMLO3EMSKCUTAN/D1-Driver.jpg Jonathan Hesser — Art Direction https://images.squarespace-cdn.com/content/v1/5259fef7e4b0cb8571527f49/1753681938003-UFNJ2VV75IRWW4WX6OJ9/D2-Blade.jpg Jonathan Hesser — Art Direction https://images.squarespace-cdn.com/content/v1/5259fef7e4b0cb8571527f49/1753681936644-M9RONYC72HRGHZK571ZL/D3-Grip.jpg Jonathan Hesser — Art Direction https://images.squarespace-cdn.com/content/v1/5259fef7e4b0cb8571527f49/1753681927954-NFK9IZSHXZBKYAV5NMM0/C3-PryBar.jpg Jonathan Hesser — Art Direction https://images.squarespace-cdn.com/content/v1/5259fef7e4b0cb8571527f49/1753681930159-QLC4QUK2FE8BZBZ3ZEY2/C1-Driver.jpg Jonathan Hesser — Art Direction https://images.squarespace-cdn.com/content/v1/5259fef7e4b0cb8571527f49/1753681932177-4FVJWRAFAR74XRE6SD3W/C2-SoftStorage.jpg Jonathan Hesser — Art Direction https://images.squarespace-cdn.com/content/v1/5259fef7e4b0cb8571527f49/1753681934560-CXLEPI70HQQRFED4TB3A/B2-Tip.jpg Jonathan Hesser — Art Direction https://images.squarespace-cdn.com/content/v1/5259fef7e4b0cb8571527f49/1753681932425-1W9PR8GD1XEDUQYBAJR6/B3-Blade.jpg Jonathan Hesser — Art Direction https://images.squarespace-cdn.com/content/v1/5259fef7e4b0cb8571527f49/1753681936336-T29G46ONZL4L9RTOYBZC/B4-Grip.jpg Jonathan Hesser — Art Direction https://images.squarespace-cdn.com/content/v1/5259fef7e4b0cb8571527f49/1753681930422-M1DA0G89RTF1JXDG9BO3/D4-Flag.jpg Jonathan Hesser — Art Direction https://images.squarespace-cdn.com/content/v1/5259fef7e4b0cb8571527f49/1753682219623-PTBA0LEGG81N3077R7FH/CHAN-orig-drivers-caro.png Jonathan Hesser — Art Direction https://images.squarespace-cdn.com/content/v1/5259fef7e4b0cb8571527f49/1753682238168-96M94X1SPF7E44KPK8KE/CHAN-Orig-toolguide.png Jonathan Hesser — Art Direction https://images.squarespace-cdn.com/content/v1/5259fef7e4b0cb8571527f49/25ab62be-e96b-4f61-9c4c-53e32680d8cb/Milwaukee_welcome.png Jonathan Hesser — Art Direction - Make it stand out When Milwaukee tools opened it’s first US factory in decades, Channellock lost a major point of differentiation.* I proposed Channellock troll Milwaukee’s social, thus getting their (very passionate) fanboys arguing with Milwaukee fanboys regarding where their tools are made. Driving up engagement and earning free media and street cred. * Channellock has is owned and has made tools in the USA for over a century, Milwaukee was reshoring under it’s 5th multinational holding company. http://www.jonathanhesser.com/design-archived daily 0.75 2024-02-14 https://images.squarespace-cdn.com/content/v1/5259fef7e4b0cb8571527f49/1525672276913-0FHY5B1AN3YIZ02JX9RT/hanging-sign.jpg Design archived https://images.squarespace-cdn.com/content/v1/5259fef7e4b0cb8571527f49/1525672276913-0FHY5B1AN3YIZ02JX9RT/hanging-sign.jpg Design archived https://images.squarespace-cdn.com/content/v1/5259fef7e4b0cb8571527f49/1538629412260-DGDYDMN5QHI0WTS26W4G/RANDOMIZER_FOREVER.gif Design archived https://images.squarespace-cdn.com/content/v1/5259fef7e4b0cb8571527f49/1538629422952-R6MP4U3HSTQ95JYJJU7L/CUSTOMIZER_FLORIDA_version2.gif Design archived https://images.squarespace-cdn.com/content/v1/5259fef7e4b0cb8571527f49/1538627388909-3Y9M4MXK5VMJ87XPC0IC/Bustnut.jpg Design archived https://images.squarespace-cdn.com/content/v1/5259fef7e4b0cb8571527f49/1538630896227-PQLPYA88I49SPZY54U99/Untighten6.jpg Design archived https://images.squarespace-cdn.com/content/v1/5259fef7e4b0cb8571527f49/1538631295063-GLRFNXRSATIP9G2W2LEK/COMPENSATES.gif Design archived https://images.squarespace-cdn.com/content/v1/5259fef7e4b0cb8571527f49/1536552018596-O53LYFFWB8IV7NHV5UDG/Stainmaster-Paint.jpg Design archived https://images.squarespace-cdn.com/content/v1/5259fef7e4b0cb8571527f49/1536552207368-713EY8RV2O7UMYAR7JMV/American-Greetings.jpg Design archived https://images.squarespace-cdn.com/content/v1/5259fef7e4b0cb8571527f49/1536550681807-ZH1KB9RWNQ9N26BCZXKK/Screen+Shot+2017-01-30+at+3.34.03+PM.png Design archived https://images.squarespace-cdn.com/content/v1/5259fef7e4b0cb8571527f49/1536551984637-B7YJP9TKPPD8KBRYCRO4/Children%27s-Medical.jpg Design archived https://images.squarespace-cdn.com/content/v1/5259fef7e4b0cb8571527f49/1563929412980-24LHK3NPN8DFASCM9P6A/Doug-Quote.gif Design archived https://images.squarespace-cdn.com/content/v1/5259fef7e4b0cb8571527f49/1563929406519-I74YC1NVMDUDTBX46Q9T/Fantasy-Ad-Draft.png Design archived https://images.squarespace-cdn.com/content/v1/5259fef7e4b0cb8571527f49/1563929707155-DL0YM4ASUDSZA45ZTNU3/RANDOMIZER-HOLIDAY_FOREVER.gif Design archived https://images.squarespace-cdn.com/content/v1/5259fef7e4b0cb8571527f49/1563929728197-AOY7UXEUVHCV5TMIJZ91/CUSTOMIZER_Alabama2.gif Design archived https://images.squarespace-cdn.com/content/v1/5259fef7e4b0cb8571527f49/1528668780855-DRVLC3O6J7Y15TYGRBCY/LATCH-BANNER-ANIM.gif Design archived https://images.squarespace-cdn.com/content/v1/5259fef7e4b0cb8571527f49/1537140113530-6HNXDKVHS9ZBC2NR1X57/latch_tip-in.jpg Design archived - LATCH Car Seat Tip-ins Three Latch tip-ins intended to fall out of publication. The fourth, with the message, is bound. http://www.jonathanhesser.com/putney daily 0.75 2021-11-11 https://images.squarespace-cdn.com/content/v1/5259fef7e4b0cb8571527f49/1607589008794-7WS5TR7Q4MWMOQE9HMH0/IMG_1142.JPG Putney - Putney https://images.squarespace-cdn.com/content/v1/5259fef7e4b0cb8571527f49/1607589008794-7WS5TR7Q4MWMOQE9HMH0/IMG_1142.JPG Putney - Putney https://images.squarespace-cdn.com/content/v1/5259fef7e4b0cb8571527f49/1607539212988-B61QTWQ9XEWU93RZFITU/image-asset.png Putney - The best way to exercise a dog. Miles and miles without ever having to kick my board! https://images.squarespace-cdn.com/content/v1/5259fef7e4b0cb8571527f49/1607531232432-4UMDIEQKD12B4L3GKK1R/IMG_9475.jpg Putney https://static1.squarespace.com/static/5259fef7e4b0cb8571527f49/5bb5b330652deaac1347a578/5bb5b36fb23ce42e7525ddda/1538634585723/ Putney https://images.squarespace-cdn.com/content/v1/5259fef7e4b0cb8571527f49/1607531221705-NYW4RA6H8HRX775Y2WTL/IMG_1832.jpg Putney http://www.jonathanhesser.com/greenies-veterinarian daily 0.75 2025-05-02 https://images.squarespace-cdn.com/content/v1/5259fef7e4b0cb8571527f49/1746206936042-GEPJDQBAM52DVME9F3DE/PillPocket_FrisbeeMailer_FINAL.png Greenies Veterinarian https://images.squarespace-cdn.com/content/v1/5259fef7e4b0cb8571527f49/1746206936042-GEPJDQBAM52DVME9F3DE/PillPocket_FrisbeeMailer_FINAL.png Greenies Veterinarian https://images.squarespace-cdn.com/content/v1/5259fef7e4b0cb8571527f49/1746206417955-3K7LQ8G6C9DVGLFEW5I3/ResourcesSheet.png Greenies Veterinarian https://images.squarespace-cdn.com/content/v1/5259fef7e4b0cb8571527f49/1746206980129-OANEW6LK4WN3W6YBISH5/Trash_Because_dogs.jpg Greenies Veterinarian https://images.squarespace-cdn.com/content/v1/5259fef7e4b0cb8571527f49/1746206186478-65JMXE0JOCLCIQJDUDGZ/17747_GRECONPetSmartEducationCenter_Page_1.jpg Greenies Veterinarian https://images.squarespace-cdn.com/content/v1/5259fef7e4b0cb8571527f49/1746206316531-TASM7ER3YIT6YBVKE2R8/17747_GRECONPetSmartEducationCenter_Page_5.jpg Greenies Veterinarian https://images.squarespace-cdn.com/content/v1/5259fef7e4b0cb8571527f49/1746206316708-IABK8JB5KN9FE5MTOI01/17747_GRECONPetSmartEducationCenter_Page_4.jpg Greenies Veterinarian https://images.squarespace-cdn.com/content/v1/5259fef7e4b0cb8571527f49/1746206171980-EJ2U6YE8667AOACVETWS/19467_GREVET_GrainFreeDetailer_Page_1.jpg Greenies Veterinarian https://images.squarespace-cdn.com/content/v1/5259fef7e4b0cb8571527f49/1746206171982-HIH7VEH9RI5T3JEOZ782/19467_GREVET_GrainFreeDetailer_Page_2.jpg 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