GameStop: Power to the Players
The Richards Group, Art Director (Accidental Copywriter)
GameStop needed a reason for gamers to choose them over every other place to buy games. “Power to the Players,” a line I built on a simple idea: give players real power. Peer-to-peer marketing, gamification, and pre-release rewards with exclusive in-game upgrades turned buying into an advantage. The tagline still runs, and guides marketing for GameStop today.
1
2
3