Human Algorithm. Common Good.
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French Broad River Brewery

Packaging and branding

French Broad River Brewery: Brand identity, packaging, taps, and gear

The French Broad is one of the oldest rivers on Earth, and it supports more than 50 at-risk species. I built the brewery’s identity from that ecosystem. Every can features a native species with a short field-note blurb, carried through taps, gear, and packaging, so the brand teaches people about the river while they drink.